- 2000
- 2002
- 2005
- 2008
- 2010
- 2014
- 2017
- 2020
- 2020
- 2022
In 2000, Xiang Shiping, the founder of the company who was reluctant to be an ordinary carpenter, came to Yunhe County, known as the “wooden kingdom”, for the only 1,000 yuan of money and his dream of pursuing a better life. Finding business opportunities. At that time, Yunhe and the wooden toy industry were developing in full swing. After investigating several toy factories, plus their own carpenter skills, he fancy the wooden toy industry. In September of the same year, Xiang Shiping borrowed 10,000 yuan and partnered with a friend to set up a toy processing factory in the Yunhe County Timber Factory and started his own business. The road to starting a business is far more simple than imagined. Difficulties come one after another. Close to half a year's time, factories are at a loss. In May 2001, the partner withdrew his capital. With the support of his wife, Xiang Shiping contracted the processing plant and began to work alone. Relying on the belief of victory, the business finally slowly improved, and began to have a stable source of orders.
In August 2002, the factory was relocated to Guixi Village, Yunhe County. In September 2003, Yunhe Shishun Toy Factory was established with a registered capital of 30,000 yuan and began small-scale production. Due to its emphasis on the technology and quality of products, it has been praised by big companies and business has become more and more prosperous.
In August 2002, the factory was relocated to Guixi Village, Yunhe County. In September 2003, Yunhe Shishun Toy Factory was established with a registered capital of 30,000 yuan and began small-scale production. Due to its emphasis on the technology and quality of products, it has been praised by big companies and business has become more and more prosperous. In May 2004, 560 square meters of land was built in Yunhe Industrial Park to build a factory building with a construction area of 1,700 square meters. In October 2005, a check-in was completed. Since then, the company has its own factory building and has started its own career. With good reputation and product quality, the company's business is getting better and better, and the scale is also expanding. The financial turmoil in 2008 brought great impact on the wooden toy industry. The company adopted technological innovation, defined market positioning, and strengthened employees' technical level and overall quality. It not only successfully avoided the impact of the financial crisis, but also gradually expanded its scale. By the end of 2008, the annual output value of the company exceeded 10 million yuan.
In 2008, Xiang Shiping, who had a strong hometown complex, decided to return home in order to better serve his hometown. In February of the same year, the company purchased a factory building covering an area of 3,000 square meters in Anren Town and renovated it. The company established Longquan Hengda Arts & Crafts Co., Ltd. with a registered capital of 2 million yuan. It officially went into production in June, and it really opened up. Township entrepreneurship. After two years of continuous expansion of the market, the volume of business has grown rapidly. The space owned by the Hengda plant is far from meeting the needs of production.
In order to meet production needs, at the beginning of 2010, the company purchased 8975 square meters of new factory building in Anxi Xixi Industrial Park with a construction area of 9900 m2. At the same time, the establishment of Zhejiang Hengxiang Toys Co., Ltd., the company registered capital of 5 million yuan, total assets of more than 3,000 million, December 8, 2010 formally put into production. In recent years, the company has shown a good momentum of development, with sales increasing year by year and achieving a leap-forward growth. During the six years from 2011 to 2017, the company achieved an annual sales increase from 19 million yuan to 150 million yuan, and taxation fees rose from 1 million yuan to more than 700 million yuan. The company currently employs more than 350 people. It pays more than 15 million yuan of employees' wages every year, and drives more than 300 affiliated enterprises and farmers to develop together. It has become a leading enterprise in the economic and social development of Anren Town. The company strengthens the team construction, satisfies the marketing, adhering to the corporate tenet of “Quality First, Safety First, Environmental Protection First, Credit First, and Steady Development” in the business operation. The products are exported to the United States with excellent quality and reputation. Europe, Southeast Asia and other countries and regions. Successively obtained ICTI International Toy Association Certification, ISO9001:2015 Quality Management System Certification, Export Toy Quality License Certification, ISO 14001:2015 Environmental System Certification, GSV Anti-Terrorism Certification, EU BSCI Social Responsibility Certification, GMP Drug Food Grade Testing, FSC Product Chain of Custody A series of certifications such as certification, Wal-Mart Disney, etc. further enhanced Hengxiang's social and market awareness, established a good image of the company, and laid a solid foundation for the accelerated development of the company.
The company also specializes in research and development of intellectual development products for infants and young children. At present, it has one registered trademark of "Artisan" and 19 national patents. On May 23, 2011, the company established the Party Branch of the Zhejiang Hengxiang Toys Co., Ltd., and created a fine corporate culture through party building. The Party Branch won many honors in Longquan City and Lishui City.
In January 2014, 20000 ㎡ of land was purchased in Yangliuhe Industrial Park of Yunhe County to build a new factory building with a total floor area of 25000 ㎡. In January 2014, Zhejiang Hengwang Crafts Co., Ltd. was registered with a registered capital of 9 million yuan. The company adheres to the innovative management concept, first-class production line, high-end machinery and equipment, and put into production in July 2016. The company has more than 200 employees and 40 management. In 2022, the annual output value will be 60 million yuan.
The second phase of Hengxiang started in April 2017 with a total investment of 45 million yuan, covers an area of 12037m2, and a building area of 23514m2. After the project is completed and put into operation, it will increase by more than 50%, and it will employ more than 150 people to create the most advanced toy industry. Production base, focus on promoting the construction of toy brands.
Longquan Hengji Wood Products Co., Ltd. was established on June 24, 2020. It was officially put into operation in 2021 and entered the ranks of Longquan's enterprises on the scale. Hengji, as a subsidiary of Hengxiang, provides semi-finished products for Hengxiang throughout the year and communicates with the upstream chain. There are more than 30 employees, and the sales will be more than 24 million yuan in 2022.
Zhejiang Qiaoyi Toys Co., Ltd., founded on December 1, 2020, is a wholly-owned subsidiary of Zhejiang Hengxiang Toys Co., Ltd., specializing in the production of various types of children's wooden toys. The factory is located in the beautiful Dawao Industrial Park, Anren Town, Longquan City, with a total investment of 150 million yuan, a total floor area of 34186 ㎡, and a total construction area of 81631.56 ㎡. The project will be constructed in three phases. The first phase of the project will cover 24148.54 m2 and will be officially opened and put into operation on June 11, 2021. In 2022, it entered the ranks of enterprises above the designated size in Longquan City and achieved sales of 30.58 million yuan. If the third phase of the project is fully completed and put into operation, the annual output value will reach 200 million yuan, and the tax payment is expected to increase by more than 10 million yuan, providing more than 500 jobs for Anren Town and surrounding towns and villages. The company will innovate technological reform, implement "machine replacement", introduce fully automatic intelligent mechanical equipment in all workshops, further build an intelligent digital chemical factory, achieve a new level of "intelligent manufacturing" of toys, and provide the best quality wooden environmental protection toys for customers across the country and the world.
As a leading enterprise in the local wooden toy industry in Anren, Hengxiang has been rated as the "Top Industrial Enterprise" and "Top Industrial Taxpayer" for six consecutive years, and the "Top Ten Enterprises Contributing to the Yield per mu" for 11 consecutive years. In 2022, Hengxiang Group achieved an annual sales of 368 million yuan, and the group paid more than 15 million yuan of taxes. With the continuous development and expansion of the enterprise scale, Hengxiang actively carried out the restructuring of the main body, increased its capital by 50 million yuan on April 1, 2022, and established Zhejiang Hengxiang Toy Group Co., Ltd. with a registered capital of 100 million yuan, which has four subsidiaries: Hengwang, Hengji, Qiaoyi and Shishun. It aims to effectively strengthen the influence and driving force of Hengxiang as a "chain length" enterprise, lead the upstream and downstream enterprises to "build, supplement, extend and strengthen the chain", and constantly promote the wooden game industry chain to strengthen its foundation.
